July 9th 2010 11:50 pm

Tesla (TSLA) Attempting To Duplicate Success Of Apple (AAPL) Stores, Hires Key Exec

Tesla Motors (TSLA) it has hired the man responsible for developing Apple’s (AAPL) retail strategy which has been an important part of the success of the iPod, iPhone, iPad..  The company wants to create a unique shopping experience and believes it has found the right man for the job in George Blankenship, who most recently worked for Microsoft and brings 30 years of retail experience to Tesla.  Blankenship will hit the ground running, opening stores in Tokyo, Japan, Toronto, Canada, and Washington, DC.

“George has a record of building customer-focused stores that revolutionize their industries, and he does it on time and on budget,” said Tesla CEO Elon Musk. “Tesla will have the best retail experience in the auto industry as we continue to grow and prepare to launch the Model S.”

In addition to providing a unique shopping experience for Tesla customers, the retail sites will also house the Tesla Rangers, providing mobile service to customers wherever they are.  For $100K+ I think I’d also want free car washes every month. 

Shares of TSLA have been on a wild ride since debuting a few weeks ago.  After running up quickly to $30 and nearly doubling in price from the open, shares have come back to earth, dropping 50% in just four trading days.  It’s proving to be a great trading stock for day and swing traders with plenty of liquidity and volatility. 

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